The Facebook Watch platform has been turned on to users all over the world. The Watch platform has so far prevented YouTube from dominating video content, but the use of this service is growing day by day. With the opening of all users worldwide, the use of Facebook Watch is expected to increase.
More than 50 million users watch videos on Facebook every month in the US
Facebook has made the Watch experience more social last year, making it easier for your friends to see which videos they like or share, and allowing users to participate in video broadcasts. These updates made it easier for people to access their favorite videos and interact with their video content. Every month, more than 50 million users watch videos on Facebook at least one minute via Wacth. Since the launch of this service in 2018, the video viewing time has increased 14 times.
Facebook will also pay publishers for video content ads
Traditional TV shows and popular online formats are areas where Facebook sees the real potential of video content. In June, Facebook launched its Ad Breaks service through video ads, which enabled content creators to monetize. So, to impress Vloggers, Facebook started a YouTube-like monetization model.
If the contents will be high quality, it can be a rival for YouTube
This step is important for attracting young people because they prefer to use YouTube more. Young people are switching between YouTube channels as they follow the shows they like on TV to see the latest videos of the people they enjoy watching.
Facebook Watch may become an option if it can blend content that is similar to the productions made for television and quality content that is specially prepared by content creators on Facebook pages.
Facebook has to offer some benefits to its users so that they can attract content producers from platforms like YouTube, where they already make money. Also, if content producers see videos that have earned more money than other platforms after uploading their videos to Facebook, they may quickly go away from the Facebook Watch service.
If Facebook reach its own mass with the Facebook Watch platform and make this service into a television alternative, these businesses can offer massive amounts of advertising, much like on TV, at a much lower cost. In the past year, companies in the United States have spent more than 70 billion on advertising on television. Television advertising expenditures in Turkey in 2017 reached 2 billion TL.
40 percent of Facebook users in the US watched some video content each week
It is certain that the Facebook Watch platform is a potential. In January, 40 percent of Facebook users in the US watched some video content each week. If Facebook can offer really interesting content choices, it can lead users to the Watch platform, and if advanced user data analysis can propose to watch content that is both relevant and appealing to users, it can be a significant competitor to YouTube.
Business does not seem easy, but expanding the reach of the Watch platform is an important step. With access from all over the world, the Facebook Watch platform can go to the next level to thrive.
Ad Breaks service currently open to 5 countries
The Facebook Watch platform enables content providers to monetize their video content by advertising with the Ad Breaks network.
Facebook, tested Ad Breaks by opening up a limited number of users. And now made full use of this service in the US, UK, Ireland, New Zealand and Australia.
In September, the service will be available in Argentina, Belgium, Bolivia, Chile, Colombia, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Mexico, Netherlands, Norway, Peru, Portugal, Spain, Sweden and Thailand with English and many local language support. In the coming months, more countries will serve in different languages.
Videos uploaded to all pages on Facebook can be viewed via Facebook Watch. That’s why opening the use of the Ad Breaks network will generate a significant increase in monetization by generating Facebook-specific video content.
There are requirements for video ads
On Facebook, video content of publishers need to generate content that lasts at least 3 minutes.
And reaching a total of more than 30,000 views per minute over the past two months.
In addition, there must be more than 10,000 followers of the pages and Monetary Conduct Eligibility Standards must be complied with.
Ads can set automatically
Facebook video ads will be presented as pre-video and post-video as well as visual ads shown below videos. Publishers can use the auto-add feature of ads (the option to automatically use the best placement for Facebook’s video ads). Or they can choose ad placements by themselves.
Facebook Creator Studio is now available for all world use
In addition, the Facebook Creator Studio platform has been available for all over the world. This app allows brands and video creators to track the performance of their videos.
Creator Studio, accessible from the “Publishing Tools” tab, you can also manage video interactions and publish video content. It is also possible to reach additional areas such as creating advertising spaces, the Copyright Manager and the Audio Collection.
Facebook has added a new element of user loyalty to the Creator Studio app. Last year Facebook had done a similar application on the News Feed.
Facebook have developed an algorithm that provides more access to reshared content to encourage and inspire regular content creation.
Since Instagram has launched a longer version of their video site, it only inevitable that Facebook will follow suite. and it obvious that they wanna find a way get some of that AD revenue that Google is generating with YouTube. do you think they gonna go int the TV market like Youtube? well, we just have to see what they gonna do next