{"id":76712,"date":"2021-02-19T18:01:34","date_gmt":"2021-02-19T18:01:34","guid":{"rendered":"https:\/\/teknomanyak.com\/?p=76712"},"modified":"2021-02-22T02:28:37","modified_gmt":"2021-02-22T02:28:37","slug":"toyotanin-guvenli-surus-projesine-martech-awardstan-buyuk-odul","status":"publish","type":"post","link":"https:\/\/teknomanyak.com\/tr\/2021\/02\/19\/toyotanin-guvenli-surus-projesine-martech-awardstan-buyuk-odul\/","title":{"rendered":"Toyota&#8217;n\u0131n G\u00fcvenli S\u00fcr\u00fc\u015f Projesine Martech Awards&#8217;tan &#8220;B\u00fcy\u00fck \u00d6d\u00fcl&#8221;"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.toyota.com.tr\/Turkey-Local\/sirketimiz.json\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\">Toyota Pazarlama ve Sat\u0131\u015f A\u015e<\/a><\/strong>, bu y\u0131l d\u00f6rd\u00fcnc\u00fc kez d\u00fczenlenen ve pazarlama konusunda faydalan\u0131lan teknolojilerin yarat\u0131c\u0131 ve etkili kullan\u0131m\u0131n\u0131n \u00f6d\u00fcllendirildi\u011fi MarTech Awards&#8217;\u0131n Otomotiv Sekt\u00f6r\u00fcnde En \u0130yi Teknoloji Kullan\u0131m\u0131 kategorisinde &#8220;Toyota Yandex Navi App G\u00fcvenli S\u00fcr\u00fc\u015f Projesi&#8221; ile b\u00fcy\u00fck \u00f6d\u00fcle lay\u0131k g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n<p>\u015eirketten yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, Toyota&#8217;n\u0131n, t\u00fcm d\u00fcnyada oldu\u011fu gibi T\u00fcrkiye&#8217;de de trafik kazalar\u0131n\u0131 \u00f6nleme konusunda Yandex Navigasyon i\u015f birli\u011fi ile ba\u015flatt\u0131\u011f\u0131 proje ile s\u00fcr\u00fcc\u00fclerden g\u00fcvenli s\u00fcr\u00fc\u015f ve trafik kurallar\u0131na harfiyen uymalar\u0131 beklendi. B\u00f6ylelikle 11 milyon kilometre boyunca s\u00fcr\u00fcc\u00fclerin ara\u00e7 kullan\u0131rken cep telefonlar\u0131n\u0131 kullanmama ve h\u0131z limitlerini a\u015fmamalar\u0131 sa\u011flanm\u0131\u015f oldu.<\/p>\n\n\n\n<p>Proje kapsam\u0131nda &#8220;\u0130nsan Hayat\u0131na&#8221; verdi\u011fi \u00f6nemle bug\u00fcne kadar trafik kazalar\u0131n\u0131 \u00f6nleme konusunda ara\u00e7lar\u0131nda yeni teknolojilere yer veren Toyota, s\u00fcr\u00fcc\u00fc kaynakl\u0131 trafik kazalar\u0131n\u0131 minimuma indirmeyi ama\u00e7lad\u0131.<\/p>\n\n\n\n<p>A\u00e7\u0131klamada ayr\u0131ca \u015fu ifadelere yer verildi:<\/p>\n\n\n\n<p>&#8220;Toyota, bu t\u00fcr projelerin yan\u0131nda trafik kazalar\u0131n\u0131 s\u0131f\u0131ra indirme hedefi i\u00e7in \u00e7al\u0131\u015fmalar\u0131n\u0131 ara vermeden s\u00fcrd\u00fcr\u00fcyor. Bu ama\u00e7la geli\u015ftirdi\u011fi kaza \u00f6nleyici ve kazalar\u0131n \u015fiddetini azaltan ileri teknoloji sistemi Toyota Safety Sense&#8217;i ilk kez 2015 y\u0131l\u0131nda kullan\u0131ma sunan Toyota, bu sistemiyle kazalar\u0131 neredeyse s\u0131f\u0131ra indirecek geli\u015fmi\u015f \u00f6zellikleri otomobillerine ta\u015f\u0131yor.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130lginizi \u00c7ekebilir: <a href=\"https:\/\/teknomanyak.com\/otomotiv\/renault-2020de-8-milyar-avro-zarar-etti\">Renault, 2020\u2019de 8 milyar Avro Zarar Etti<\/a>, <a href=\"https:\/\/teknomanyak.com\/teknoloji\/samsung-a71-teknik-ozellikleri\">Samsung A71 Teknik \u00d6zellikleri<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Toyota Pazarlama ve Sat\u0131\u015f A\u015e, bu y\u0131l d\u00f6rd\u00fcnc\u00fc kez d\u00fczenlenen ve pazarlama konusunda faydalan\u0131lan teknolojilerin yarat\u0131c\u0131 ve &#8230;<\/p>\n","protected":false},"author":1,"featured_media":77054,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[41],"tags":[11638],"class_list":["post-76712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomotiv","tag-toyota-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Toyota&#039;n\u0131n G\u00fcvenli S\u00fcr\u00fc\u015f Projesine Martech Awards&#039;tan &quot;B\u00fcy\u00fck \u00d6d\u00fcl&quot; - TeknomanyaK<\/title>\n<meta name=\"description\" content=\"Toyota B\u00fcy\u00fck \u00d6d\u00fcl\u00fc Kapt\u0131. 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