{"id":73550,"date":"2020-07-17T19:53:31","date_gmt":"2020-07-17T16:53:31","guid":{"rendered":"https:\/\/www.teknomanyak.com\/?p=73550"},"modified":"2020-07-17T19:53:36","modified_gmt":"2020-07-17T16:53:36","slug":"yeni-nissan-logosu-yeni-bir-ufku-isaret-ediyor","status":"publish","type":"post","link":"https:\/\/teknomanyak.com\/tr\/2020\/07\/17\/yeni-nissan-logosu-yeni-bir-ufku-isaret-ediyor\/","title":{"rendered":"Yeni Nissan Logosu Yeni Bir Ufku \u0130\u015faret Ediyor"},"content":{"rendered":"\n

Japon otomotiv devi Nissan<\/a><\/strong>, bundan b\u00f6yle yeni logosunu kullanacak. Nissan’\u0131n yeni logosu, zengin miras\u0131na ve yenilik gelene\u011fine gururla ba\u011fl\u0131 kal\u0131p gelece\u011fe odaklan\u0131yor.<\/p>\n\n\n\n

Ge\u00e7ti\u011fimiz 20 y\u0131lda Nissan\u2019\u0131n logosu, ara\u00e7lar\u0131nda bir yol g\u00f6sterici ve bundan \u00e7ok daha fazlas\u0131 oldu. M\u00fc\u015fteriler ve Nissan ara\u00e7lar\u0131n\u0131n sa\u011flad\u0131\u011f\u0131 s\u00fcr\u00fc\u015f heyecan\u0131 aras\u0131nda bir kimlik, kartvizit, el s\u0131k\u0131\u015fma ve ilk selamlama i\u015flevi g\u00f6rd\u00fc. On y\u0131llar boyunca Nissan\u2019\u0131n logosu, kurucusu Yoshisuke Aikawa\u2019n\u0131n \u201cE\u011fer g\u00fc\u00e7l\u00fc bir inanc\u0131n\u0131z varsa, g\u00fcne\u015fe bile n\u00fcfuz eder\u201d<\/strong> anlam\u0131na gelen \u201cShisei tenjitsu o tsuranuku\u201d<\/strong> inanc\u0131na sad\u0131k kald\u0131.<\/p>\n\n\n\n

Nissan\u2019\u0131n yeni \u201c\u00e7a\u011fr\u0131 kart\u0131\u201d bu \u00f6z\u00fc canl\u0131 tutarken, son yirmi y\u0131lda toplumdaki \u00f6nemli de\u011fi\u015fiklikleri de yans\u0131tmakta<\/strong>. Bu, yeni bir sayfa i\u00e7in Nissan markas\u0131n\u0131n ikonik logosunun yeniden canland\u0131r\u0131lmas\u0131 niteli\u011finde.<\/p>\n\n\n\n

Nissan’\u0131n yeni logosu, zengin miras\u0131na ve yenilik gelene\u011fine gururla ba\u011fl\u0131 kal\u0131p gelece\u011fe odaklan\u0131yor. \u015eirket ad\u0131, logonun ortas\u0131nda yer almaya devam ederek ge\u00e7mi\u015f kilometre ta\u015flar\u0131n\u0131 ve an\u0131lar\u0131 \u00e7a\u011fr\u0131\u015ft\u0131r\u0131rken, ayn\u0131 zamanda evrimi de yans\u0131tan, an\u0131nda fark edilebilir bir marka sunuyor.<\/p>\n\n\n\n

Yeni Logo Tasar\u0131m S\u00fcreci Nas\u0131l Geli\u015fti?<\/strong><\/h2>\n\n\n\n

Yolculuk 2017 y\u0131l\u0131n\u0131n yaz\u0131nda, Nissan’\u0131n Global Tasar\u0131m K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Alfonso Albaisa\u2019n\u0131n Nissan\u2019\u0131n logo ve marka kimli\u011finde potansiyel de\u011fi\u015fiklikler \u00fczerine \u00e7al\u0131\u015fmaya ad\u0131m atmas\u0131yla ba\u015flad\u0131. \u0130ncelikli bir evrimden kusursuz bir icada kadar her noktay\u0131 incelemek i\u00e7in Nissan\u2019\u0131n Geli\u015fmi\u015f Tasar\u0131m Departman\u0131 Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Tsutomu Matsuo \u00f6nderli\u011finde bir tasar\u0131m ekibi kuruldu. Albaisa \u201cince, hafif ve esnek\u201d anahtar s\u00f6zc\u00fcklerini \u00f6nerdi ve Matsuo ve ekibini bu yolculu\u011fa dahil etti.<\/p>\n\n\n\n

Aikawa\u2019n\u0131n \u201cTutkulu ol, yenilik\u00e7i ol, rakip ol\u201d<\/strong> c\u00fcmleleri, sonraki iki y\u0131lda ekibin \u00e7izimlerini y\u00f6nlendirdi.<\/p>\n\n\n\n

Ekibin, logonun yeni, tamamen elektrikli modelleri ayd\u0131nlatmas\u0131na y\u00f6nelik karar dahil birka\u00e7 de\u011fi\u015fkeni dikkate almas\u0131 gerekiyordu. Bu durum, yand\u0131\u011f\u0131nda net bir izlenim b\u0131rakmak i\u00e7in logonun ana hatt\u0131n\u0131n kal\u0131nl\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek ve elbette arabalardaki ayd\u0131nlat\u0131lm\u0131\u015f elemanlar i\u00e7in h\u00fck\u00fcmet d\u00fczenlemelerine uygunluk gibi \u00e7\u00f6z\u00fclmesi gereken teknik konular\u0131 da beraberinde getirdi. Logonun, dijital olarak veya ka\u011f\u0131t \u00fczerinde g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi ayd\u0131nlat\u0131lmad\u0131\u011f\u0131nda dahi g\u00fc\u00e7l\u00fc bir izlenim b\u0131rakmas\u0131 gerekiyordu.<\/p>\n\n\n\n

Say\u0131s\u0131z eskiz ve maketten sonra sonu\u00e7, iki boyutlu bir izlenime sahip bir logo oldu. S\u00fcre\u00e7 3D\u2019de ba\u015flad\u0131 ve sonra 2D\u2019de geli\u015ftirildi. 2D formda markay\u0131 temsil etmek \u00fczere ilk olarak ayd\u0131nlat\u0131lm\u0131\u015f marka amblemi tasarland\u0131.<\/p>\n\n\n\n

Tasar\u0131m\u0131n genel etkisi, keskin kenarl\u0131, end\u00fcstriyel bir histen \u2018rafine, tan\u0131d\u0131k ve dijital dostu\u2019 bir g\u00f6r\u00fcn\u00fcme ge\u00e7i\u015f niteli\u011finde ve Nissan\u2019\u0131n sadece geleneksel bir ara\u00e7 \u00fcreticisi olarak de\u011fil bir hareketlilik ve hizmet sa\u011flay\u0131c\u0131s\u0131na evrimini i\u015faret ediyor.<\/p>\n\n\n\n

Matsuo konuyla ilgili, \u201cYeni Nissan logosu, yol g\u00f6sterici mesaj\u0131m\u0131z\u0131 aktar\u0131yor: \u2018E\u011fer g\u00fc\u00e7l\u00fc bir inanc\u0131n\u0131z varsa, g\u00fcne\u015fe bile n\u00fcfuz eder\u2019. Nissan\u2019da, ba\u015far\u0131n\u0131n g\u00fcc\u00fcne olan bu kuvvetli inan\u00e7 asla de\u011fi\u015fmedi ve bu, elektrifikasyon, s\u00fcr\u00fcc\u00fc yard\u0131m\u0131 ve dijital ba\u011flant\u0131sall\u0131k konular\u0131ndaki \u00f6nc\u00fc \u00e7abalar\u0131m\u0131zda g\u00f6r\u00fclebilir. Logomuz m\u00fc\u015fterilerimize, \u00e7al\u0131\u015fanlar\u0131m\u0131za ve topluma olan ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 g\u00f6stermek i\u00e7in t\u00fcm bunlar\u0131 bir bak\u0131\u015fta iletmesi gerekir\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n

M\u00fc\u015fterilere Etkili Bir Varl\u0131kla Ula\u015fma<\/strong><\/h2>\n\n\n\n

Yeni logo, Temmuz ay\u0131nda hem dijital hem de fiziksel olarak t\u00fcm kanallarda g\u00f6r\u00fcnmeye ba\u015flayacak. Nissan\u2019\u0131n elektrikli ara\u00e7lar\u0131, Nissan’\u0131n elektrikli bir gelece\u011fe do\u011fru yol ald\u0131\u011f\u0131n\u0131 g\u00f6steren \u00f6nemli bir g\u00f6rsel hat\u0131rlatma olarak 20 LED (logo yeniden tasar\u0131mlar\u0131 aras\u0131ndaki y\u0131l say\u0131s\u0131na kar\u015f\u0131l\u0131k gelir) ile yanan \u00f6zel ayd\u0131nlat\u0131lm\u0131\u015f bir logoya sahip olacak.<\/p>\n\n\n\n

\u00d6zellikle baz\u0131 dijital ve video uygulamalar\u0131nda logonun, g\u00fcn\u00fcm\u00fcz\u00fcn s\u00fcrekli de\u011fi\u015fen ortam\u0131n\u0131, heyecan verici ve ilgi \u00e7ekici olmas\u0131 i\u00e7in gereken esnekli\u011fi yans\u0131tmas\u0131na olanak tan\u0131nacak.<\/p>\n\n\n\n

Markan\u0131n ilk crossover EV’si olarak yak\u0131n zamanda tan\u0131t\u0131lan Nissan Ariya, yeni logo ile tan\u0131t\u0131lan ilk otomobil. Ak\u0131ll\u0131 S\u00fcr\u00fc\u015f, Ak\u0131ll\u0131 G\u00fc\u00e7 ve Ak\u0131ll\u0131 Entegrasyonun \u00fc\u00e7 baca\u011f\u0131n\u0131 tamamen b\u00fcnyesinde toplayacak \u015fekilde tasarlanan, Nissan Intelligent Mobility\u2019nin yeni ikonu olarak Ariya, logonun sadece yerle\u015ftirilmesi de\u011fil ayn\u0131 zamanda uygun hale getirilmesi \u00fczerinde kilit bir etkiye sahip.<\/p>\n\n\n\n

Albaisa, \u201c\u0130leri teknoloji ile donat\u0131lan Nissan Ariya, en son elektrikli arac\u0131m\u0131z ve yeni logoya y\u00f6nelik m\u00fckemmel bir platform\u201d dedi.<\/p>\n\n\n\n

\u0130lginizi \u00e7ekebilir: Nissan Modellerini Bayiye Gitmeden Sanal Showroom\u2019da \u0130nceleyin<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Nissan, bundan b\u00f6yle yeni logosunu kullanacak. Yeni logo, zengin miras\u0131na ve yenilik gelene\u011fine gururla ba\u011fl\u0131 kal\u0131p gelece\u011fe odaklan\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":73551,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[41,150],"tags":[11692],"class_list":["post-73550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otomotiv","category-reklam-ve-pazarlama-iletisimi","tag-nissan"],"yoast_head":"\nYeni Nissan Logosu Yeni Bir Ufku \u0130\u015faret Ediyor - TeknomanyaK<\/title>\n<meta name=\"description\" content=\"Nissan, bundan b\u00f6yle yeni logosunu kullanacak. 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