{"id":70370,"date":"2020-06-28T17:42:18","date_gmt":"2020-06-28T14:42:18","guid":{"rendered":"https:\/\/www.teknomanyak.com\/?p=70370"},"modified":"2023-10-27T01:08:15","modified_gmt":"2023-10-27T01:08:15","slug":"dijital-pazarlama-hacmi-yuzde-13-artacak","status":"publish","type":"post","link":"https:\/\/teknomanyak.com\/tr\/2020\/06\/28\/dijital-pazarlama-hacmi-yuzde-13-artacak\/","title":{"rendered":"Dijital Pazarlama Hacmi Y\u00fczde 13 Artacak"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" aria-label=\"undefined (opens in a new tab)\" rel=\"noreferrer noopener\"><strong>Statista verilerine g\u00f6re<\/strong><\/a>, d\u00fcnya \u00e7ap\u0131ndaki dijital reklam harcamalar\u0131 2020 sonunda 384 milyar dolara ula\u015facak. 2021\u2019de pazar hacminin 435 milyar dolara \u00e7\u0131kmas\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p>Ba\u015fta KOB\u0130\u2019ler olmak \u00fczere i\u015f d\u00fcnyas\u0131, koronavir\u00fcs\u00fcn olumsuz etkilerini azaltmak i\u00e7in dijital pazarlamaya a\u011f\u0131rl\u0131k vermeye ba\u015flad\u0131. Future of Business raporuna g\u00f6re, T\u00fcrkiye\u2019deki KOB\u0130\u2019lerin y\u00fczde 71\u2019i yeni \u00fcr\u00fcn veya hizmetlerini tan\u0131tmak i\u00e7in dijital platformlar\u0131 kullan\u0131yor. Online ara\u00e7lar\u0131, m\u00fc\u015fteriler ve tedarik\u00e7ilerle ileti\u015fim kurma amac\u0131yla kullananlar\u0131n oran\u0131 y\u00fczde 63. \u0130nterneti \u00fcr\u00fcn veya hizmet sat\u0131\u015f\u0131 i\u00e7in kullanan KOB\u0130\u2019lerin oran\u0131 y\u00fczde 56 iken, bilgi edinmek amac\u0131yla kullananlar\u0131nki ise y\u00fczde 58.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>50 Milyon Ki\u015fi Her G\u00fcn Online<\/strong><\/h2>\n\n\n\n<p>K\u00fcresel Dijital Raporu\u2019na g\u00f6re, T\u00fcrkiye\u2019de 59 milyon internet kullan\u0131c\u0131s\u0131 var. Kullan\u0131c\u0131lar\u0131n y\u00fczde 84\u2019\u00fc her g\u00fcn internete giriyor. Toplam n\u00fcfusumuzun y\u00fczde 63\u2019\u00fc sosyal medya platformlar\u0131n\u0131 kullan\u0131yor. T\u00fcrkiye\u2019deki KOB\u0130\u2019lerin y\u00fczde 71\u2019i yeni \u00fcr\u00fcn veya hizmetlerini tan\u0131tmak i\u00e7in dijital platformlar\u0131 kullan\u0131yor. Online ara\u00e7lar\u0131, m\u00fc\u015fteriler ve tedarik\u00e7ilerle ileti\u015fim kurma amac\u0131yla kullananlar\u0131n oran\u0131 ise y\u00fczde 63.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pazarlama B\u00fct\u00e7elerinde \u0130bre Dijitali G\u00f6steriyor<\/strong><\/h2>\n\n\n\n<p>\u015eirketlerin koronavir\u00fcs belirsizli\u011finde dijital pazarlamaya yo\u011funla\u015ft\u0131klar\u0131n\u0131 belirten Google SMB Premier Partner\u0131 EG Bili\u015fim Teknolojileri CEO\u2019su G\u00f6khan B\u00fclb\u00fcl, &#8220;K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin \u00e7o\u011funda dijital pazarlama faaliyetleri y\u00fcr\u00fctmek i\u00e7in yeterli insan kaynaklar\u0131 bulunmuyor. Sekt\u00f6r\u00fcn en h\u0131zl\u0131 b\u00fcy\u00fcyen dijital pazarlama ajanslar\u0131ndan biri olarak KOB\u0130\u2019lere \u00f6zel \u00e7\u00f6z\u00fcmler \u00fcretiyoruz. Verdi\u011fimiz kaliteli hizmet ve katt\u0131\u011f\u0131m\u0131z de\u011ferle bu i\u015fletmelerin \u00fczerinden b\u00fcy\u00fck bir y\u00fck\u00fc alarak kendi i\u015flerine odaklanmalar\u0131na olanak tan\u0131yoruz&#8221; a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/www.teknomanyak.com\/dijital-pazarlama\/dijital-pazarlama-icin-etkili-yontemler\">Dijital Pazarlama \u0130\u00e7in En Etkili Y\u00f6ntemler<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Statista verilerine g\u00f6re, dijital reklam harcamalar\u0131 2020 sonunda 384 milyar dolara ula\u015facak. 2021\u2019de pazar hacmi 435 milyar dolara \u00e7\u0131kacak.<\/p>\n","protected":false},"author":1,"featured_media":81598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[173,150],"tags":[],"class_list":["post-70370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-reklam-ve-pazarlama-iletisimi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - 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