{"id":63872,"date":"2020-06-01T23:27:58","date_gmt":"2020-06-01T20:27:58","guid":{"rendered":"https:\/\/www.teknomanyak.com\/?p=63872"},"modified":"2020-06-01T23:28:02","modified_gmt":"2020-06-01T20:28:02","slug":"adjust-mobil-alisveriste-covid-durgunluk-azaldi","status":"publish","type":"post","link":"https:\/\/teknomanyak.com\/tr\/2020\/06\/01\/adjust-mobil-alisveriste-covid-durgunluk-azaldi\/","title":{"rendered":"Adjust’\u0131n Yeni Verileri Mobil Al\u0131\u015fveri\u015f Uygulamalar\u0131n\u0131n Covid Durgunlu\u011fundan Kurtuldu\u011funu G\u00f6steriyor"},"content":{"rendered":"\n

Global uygulama pazarlamas\u0131 platformu Adjust a\u00e7\u0131klad\u0131\u011f\u0131 verilerle,<\/a><\/strong> t\u00fcketicilerin Covid-19 \u00f6ncesi t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc ve pazarlamac\u0131lar\u0131n reklam harcamas\u0131na yeniden ba\u015flad\u0131klar\u0131n\u0131 g\u00f6sterdi.<\/p>\n\n\n\n

Karantina kararlar\u0131 sonras\u0131nda \u00e7o\u011fu mobil e-ticaret uygulamas\u0131, kullan\u0131c\u0131 kazan\u0131m\u0131 yapt\u0131klar\u0131 harcamay\u0131 kesti. Mart sonundan itibaren de uygulama indirimleri ve uygulama i\u00e7inde ge\u00e7irilen zamanda d\u00fc\u015f\u00fc\u015f ya\u015fanmaya ba\u015fland\u0131.<\/p>\n\n\n\n

Adjust: “E-Ticaret Uygulamalar\u0131 Nisan’dan \u0130tibaren Y\u00fckseli\u015fte”<\/h2>\n\n\n\n

Ancak Adjust’a g\u00f6re, e-ticaret uygulamalar\u0131 Nisan’dan itibaren eski performanslar\u0131na geri d\u00f6nmeye ba\u015flad\u0131. \u0130ndirmelerin ve uygulama i\u00e7inde ge\u00e7irilen zaman\u0131n artmas\u0131, kullan\u0131c\u0131 kazan\u0131m\u0131 i\u00e7in yap\u0131lan reklam harcamalar\u0131n\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n

Mobil uygulama pazar\u0131 Covid-19 salg\u0131n\u0131 s\u0131ras\u0131nda g\u00fc\u00e7l\u00fc dursa da, e-ticaret bu art\u0131\u015f\u0131n d\u0131\u015f\u0131nda kald\u0131. Adjust’\u0131n yeni yay\u0131nlanan App Trendleri raporunda belirtildi\u011fi gibi, e-ticaret uygulamalar\u0131n\u0131n kurulumlar\u0131 Mart ay\u0131nda haftal\u0131k %12 d\u00fc\u015f\u00fc\u015f g\u00f6sterdi. \u015eirketler reklam harcamalar\u0131n\u0131 k\u0131st\u0131\u011f\u0131ndan \u00fccretli kurulumlar Mart’tan Nisan’a kadar %35 azald\u0131.<\/p>\n\n\n\n

Ancak yeni verilerle birlikte, bu g\u00f6stergeler COVID \u00f6ncesi seviyelere y\u00fckselmi\u015f durumda. Ekonomi canlanma s\u00fcrecine girerken, g\u00f6stergelerin bu durumu dijital reklam harcamas\u0131nda genel bir art\u0131\u015f\u0131n arkas\u0131ndan geliyor.<\/p>\n\n\n\n

Global pazarlama ara\u015ft\u0131rma ve strateji geli\u015ftirme \u015firketi Happy Thinking People’\u0131n CEO’su Sven Arn, \u201cT\u00fcketici al\u0131\u015fkanl\u0131klar\u0131, baz\u0131 \u00f6ng\u00f6r\u00fclerin aksine karantinadan sonra pek de\u011fi\u015fmeyebilir\u201d diyor. <\/p>\n\n\n\n

Bunun nedeni, bir\u00e7ok t\u00fcketicinin di\u011fer insanlar\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131n de\u011fi\u015fmesini beklerken kendilerinin de\u011fi\u015fmemesi. Bir i\u015f toplant\u0131s\u0131na kat\u0131lmak i\u00e7in d\u00fcnyan\u0131n di\u011fer ucuna u\u00e7anlar\u0131 ele\u015ftirirken, kendileri bir sonraki tatil planlar\u0131 i\u00e7in u\u00e7ak biletlerini ara\u015ft\u0131r\u0131yor. Bu y\u00fczden t\u00fcketici davran\u0131\u015f\u0131n\u0131n olduk\u00e7a y\u00fcksek bir seviyede eski haline d\u00f6nmesini bekleyebiliriz.<\/p>\n\n\n\n

E-ticaret Platformlar\u0131na Geri D\u00f6nen Kullan\u0131c\u0131lar\u0131n Say\u0131s\u0131 %43 Artt\u0131<\/strong><\/h2>\n\n\n\n

E-ticaret uygulama \u015firketleri kullan\u0131c\u0131lar\u0131 yeniden etkile\u015fime sokmaya odakland\u0131lar bile. Mart ay\u0131n\u0131n son haftas\u0131 ile Nisan ay\u0131n\u0131n son haftas\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda ortaya \u015fu tablo \u00e7\u0131k\u0131yor: Yeniden al\u0131\u015fveri\u015f yapmaya haz\u0131r olan kullan\u0131c\u0131lar ve \u00fccretli kampanyalar sayesinde e-ticaret platformlar\u0131na geri d\u00f6nen kullan\u0131c\u0131lar\u0131n say\u0131s\u0131 %43 artt\u0131.<\/p>\n\n\n\n

Adjust’\u0131n Orta Do\u011fu, Afrika, T\u00fcrkiye, G\u00fcney Avrupa ve Benel\u00fcks B\u00f6lge M\u00fcd\u00fcr\u00fc Ender \u00d6zcan<\/strong>, verileri \u015f\u00f6yle yorumluyor: “Mart ay\u0131nda ba\u015flayan karantinayla birlikte e-ticaret sekt\u00f6r\u00fc birka\u00e7 hafta bir \u015fok ya\u015fad\u0131 ve pazarlamac\u0131lar reklam harcamalar\u0131n\u0131 k\u0131st\u0131. Ancak sekt\u00f6r Nisan ay\u0131nda toparlanmaya ba\u015flad\u0131. T\u00fcketiciler kadar pazarlamac\u0131lar da bu durumu kabullendiler ve \u00f6nceki t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na geri d\u00f6nmeye ba\u015flad\u0131lar. Bu y\u00fczden kullan\u0131c\u0131lar\u0131 geri kazanmak i\u00e7in yeniden etkile\u015fim \u00e7al\u0131\u015fmalar\u0131 yapmaya ve hedefli reklamlar kullanmaya ba\u015flad\u0131lar.”<\/p>\n\n\n\n

\u0130lginizi \u00e7ekebilir: Zynga, Peak’i Rekor Fiyatla Sat\u0131n Ald\u0131<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

Global uygulama pazarlamas\u0131 platformu Adjust’\u0131n verileri, t\u00fcketicilerin Covid-19 \u00f6ncesi t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131na geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc ve pazarlamac\u0131lar\u0131n reklam harcamas\u0131na yeniden ba\u015flad\u0131klar\u0131n\u0131 g\u00f6steriyor.<\/p>\n","protected":false},"author":1,"featured_media":63873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[173,1],"tags":[11559,11344,10670,11558],"class_list":["post-63872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-teknoloji","tag-adjust","tag-apps-2","tag-coronavirus-2","tag-e-ticaret"],"yoast_head":"\nAdjust: Mobil Al\u0131\u015fveri\u015f Covid 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