{"id":62715,"date":"2020-05-22T14:35:00","date_gmt":"2020-05-22T11:35:00","guid":{"rendered":"https:\/\/www.teknomanyak.com\/reklam-ve-pazarlama-iletisimi\/pazarlamada-4p-nedir-ne-ise-yarar"},"modified":"2020-05-27T08:36:20","modified_gmt":"2020-05-27T05:36:20","slug":"pazarlamada-4p-nedir-ne-ise-yarar","status":"publish","type":"post","link":"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/","title":{"rendered":"Pazarlamada 4P Nedir? Ne \u0130\u015fe Yarar?"},"content":{"rendered":"\n<p><strong>Pazarlamada 4P<\/strong>, <a href=\"https:\/\/tr.wikipedia.org\/wiki\/Philip_Kotler\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Philip Kotler<\/strong><\/a> arac\u0131l\u0131\u011f\u0131yla geli\u015ftirilen bir kavram. Pazarlamada 4P, \u00e7ok \u00f6nemli bir yere sahip.<\/p>\n\n\n\n<p><strong>Pazarlama <\/strong>tamamen m\u00fc\u015fteri odakl\u0131 olarak yap\u0131lan bir hizmet. Yani m\u00fc\u015fterilerin isteklerini, beklentilerini anlamal\u0131 ve buna ba\u011fl\u0131 bir \u015fekilde \u00fcr\u00fcn veya hizmetlerin tasarlanmas\u0131 planlanmal\u0131.<\/p>\n\n\n\n<p>\u0130lk olarak ortada \u00fcr\u00fcn\u00fcm\u00fcz olmal\u0131. Daha sonra bu \u00fcr\u00fcn\u00fc piyasa ko\u015fullar\u0131na uygun olarak fiyatland\u0131rmal\u0131y\u0131z ve ard\u0131ndan da \u00fcr\u00fcn\u00fcn t\u00fcketiciye ula\u015ft\u0131rmal\u0131 ve nihayetinde de piyasada \u00fcr\u00fcn\u00fcm\u00fcz\u00fc tutundurmal\u0131y\u0131z.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >\u0130&ccedil;indekiler<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/#Pazarlamada_4P_Kurali\" title=\"Pazarlamada 4P Kural\u0131\">Pazarlamada 4P Kural\u0131<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/#Urun_Product\" title=\"\u00dcr\u00fcn (Product)\">\u00dcr\u00fcn (Product)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/#Fiyat_Price\" title=\"Fiyat (Price)\">Fiyat (Price)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/#Dagitim_Place\" title=\"Da\u011f\u0131t\u0131m (Place)\">Da\u011f\u0131t\u0131m (Place)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/#Tutundurma_Promotion\" title=\"Tutundurma (Promotion)\">Tutundurma (Promotion)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/#Ilginizi_cekebilir_Klise_Reklamlarin_Perde_Arkasi\" title=\"\u0130lginizi \u00e7ekebilir: Kli\u015fe Reklamlar\u0131n Perde Arkas\u0131\">\u0130lginizi \u00e7ekebilir: Kli\u015fe Reklamlar\u0131n Perde Arkas\u0131<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pazarlamada_4P_Kurali\"><\/span><strong>Pazarlamada 4P Kural\u0131<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>4P kural\u0131 <\/strong>pazarlamada kullan\u0131lan m\u00fc\u015fteri odakl\u0131 bir kural. 4P\u2019nin a\u00e7\u0131l\u0131m\u0131 ise \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00dcr\u00fcn<\/li><li>Fiyat<\/li><li>Da\u011f\u0131t\u0131m<\/li><li>Tutundurma<\/li><\/ul>\n\n\n\n<p><strong>4P kural\u0131n\u0131n<\/strong> \u00f6nemli detaylarda sakl\u0131. Bu detaylar da pazarlama anlay\u0131\u015f\u0131n\u0131 fazlas\u0131yla \u015fekillendiriyor. \u00c7\u00fcnk\u00fc g\u00fcn\u00fcm\u00fczde rekabet piyasas\u0131 her g\u00fcn daha fazla sertle\u015fmeye ba\u015fl\u0131yor.<\/p>\n\n\n\n<p>\u015eirketler de art\u0131k uluslararas\u0131 bir yap\u0131ya kavu\u015fmu\u015f durumda. \u00dcr\u00fcn t\u00fcrlerinin artmas\u0131 ve artan teknolojik geli\u015fmeler pazarlamaya verilen \u00f6nemi art\u0131r\u0131yor. <\/p>\n\n\n\n<p>Ya\u015fanan b\u00fct\u00fcn bu s\u00fcrece ra\u011fmen <strong>Philip Kotler<\/strong> arac\u0131l\u0131\u011f\u0131yla \u015firketin ya da i\u015fletmenin pazarlamaya ne \u015fekilde ba\u015flayaca\u011f\u0131, artan rekabete ra\u011fmen nas\u0131l tutunaca\u011f\u0131na dair pazarlaman\u0131n 4P&#8217;si isimli kavram ortaya at\u0131ld\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Urun_Product\"><\/span>\u00dcr\u00fcn (Product)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00dcr\u00fcn, ham maddelerin bir tak\u0131m i\u015flemlerden ge\u00e7irilip, i\u015flenip, bir araya getirilmesiyle olu\u015fturulan bir b\u00fct\u00fcne denir.<\/p>\n\n\n\n<p>Bir \u015feyi pazarlamaya ba\u015flayabilmek i\u00e7in \u00f6nce \u00fcr\u00fcne sahip olmam\u0131z gerekir. Pazarlaman\u0131n 4P&#8217;si olan \u00fcr\u00fcn ile pazara ne ile ula\u015faca\u011f\u0131m\u0131z\u0131, rekabetteki konumumuzu ve \u00fcr\u00fcn\u00fcn \u00f6zelliklerinin ve rakiplerden fark\u0131n\u0131n ne olmas\u0131 gerekti\u011fini belirleriz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fiyat_Price\"><\/span><strong>Fiyat<\/strong> (Price)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Fiyat <\/strong>&nbsp;pazarlamada dikkat edilmesi gereken \u00f6nemli noktalardan biri. Sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fc pazarlamak isteyece\u011fi fiyatla al\u0131c\u0131n\u0131n \u00f6demeye raz\u0131 olaca\u011f\u0131 fiyat\u0131n bir orta noktas\u0131 bulunmal\u0131. \u00dcr\u00fcn\u00fcn fiyat\u0131n\u0131 belirlemede pek \u00e7ok fakt\u00f6r etkili. <\/p>\n\n\n\n<p>Bu fakt\u00f6rlerden biri ise \u00fcretim maliyetleri. Ancak bu fakt\u00f6r tek ba\u015f\u0131na yeterli de\u011fil. Fiyat, pazarlaman\u0131n de\u011fi\u015fkenli\u011fini, vizyon, kapsam, yarat\u0131c\u0131l\u0131k ve ara\u015ft\u0131rma maliyetlerinden ortaya \u00e7\u0131kmal\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"780\" height=\"493\" src=\"https:\/\/www.teknomanyak.com\/wp-content\/uploads\/2020\/05\/pazarlamada-4p-nedir-ne-ise-yarar.jpg\" alt=\"Pazarlamada 4P Nedir? Ne \u0130\u015fe Yarar?\" class=\"wp-image-63479\" srcset=\"https:\/\/teknomanyak.com\/wp-content\/uploads\/2020\/05\/pazarlamada-4p-nedir-ne-ise-yarar.jpg 780w, https:\/\/teknomanyak.com\/wp-content\/uploads\/2020\/05\/pazarlamada-4p-nedir-ne-ise-yarar-600x379.jpg 600w, https:\/\/teknomanyak.com\/wp-content\/uploads\/2020\/05\/pazarlamada-4p-nedir-ne-ise-yarar-768x485.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><figcaption><em>Pazarlamada 4P Nedir? Ne \u0130\u015fe Yarar?<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dagitim_Place\"><\/span><strong>Da\u011f\u0131t\u0131m<\/strong> (Place)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Da\u011f\u0131t\u0131m <\/strong>sayesinde \u00fcr\u00fcn\u00fcn do\u011fru bir yerde do\u011fru zaman i\u00e7inde m\u00fc\u015fteriyle bulu\u015fmas\u0131 hedefleniyor. Da\u011f\u0131t\u0131m konusunun \u00fczerinde durulmamas\u0131 gibi kan\u0131lar olsa da pek \u00e7ok ba\u015far\u0131l\u0131 ve ba\u015far\u0131s\u0131z pazarlama hikayesinin arkas\u0131nda da\u011f\u0131t\u0131m bulunur. <\/p>\n\n\n\n<p>T\u00fcketici \u00fcr\u00fcn\u00fcn\u00fcz\u00fc bulmakta zorluk ya\u015f\u0131yorsa \u00fcr\u00fcn\u00fcn\u00fcze olan iste\u011fi azal\u0131r ve rakip firmalar\u0131n \u00fcr\u00fcnlerini sat\u0131n al\u0131r. Bu sebeple da\u011f\u0131t\u0131m\u0131n i\u00e7erisinde zamanlama olduk\u00e7a \u00f6nemli bir yer tutar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tutundurma_Promotion\"><\/span><strong>Tutundurma<\/strong> (Promotion)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pazarlaman\u0131n 4P&#8217;sinden biri olan tutundurma ile hizmet ya da \u00fcr\u00fcn\u00fcn\u00fcz\u00fc devaml\u0131 dillere, beyinlere kaz\u0131mak i\u00e7in s\u00fcrekli tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 yapman\u0131z gerekiyor.<\/p>\n\n\n\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc ortaya \u00e7\u0131karabilmek ad\u0131na tutundurma \u00e7al\u0131\u015fmalar\u0131 son derece \u00f6nemli. E\u011fer \u00fcr\u00fcn\u00fcn\u00fcz\u00fc ba\u015far\u0131l\u0131 bir \u015fekilde tan\u0131t\u0131rsan\u0131z insanlar, sizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc fark ederek sat\u0131n almay\u0131 d\u00fc\u015f\u00fcnecekler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ilginizi_cekebilir_Klise_Reklamlarin_Perde_Arkasi\"><\/span><strong>\u0130lginizi \u00e7ekebilir: <a href=\"https:\/\/www.teknomanyak.com\/reklam-ve-pazarlama-iletisimi\/klise-reklamlarin-perde-arkasi\">Kli\u015fe Reklamlar\u0131n Perde Arkas\u0131<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlamada 4P, Philip Kotler arac\u0131l\u0131\u011f\u0131yla geli\u015ftirilen bir kavram. Pazarlamada 4P, \u00e7ok \u00f6nemli bir yere sahip.<\/p>\n","protected":false},"author":1,"featured_media":63476,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","footnotes":""},"categories":[150],"tags":[11384,11385],"class_list":["post-62715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklam-ve-pazarlama-iletisimi","tag-pazarlama","tag-pazarlama-4p-nedir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pazarlamada 4P Nedir? | Ne \u0130\u015fe Yarar? | Pazarlaman\u0131n 4P&#039;si<\/title>\n<meta name=\"description\" content=\"Pazarlamada 4P, Philip Kotler arac\u0131l\u0131\u011f\u0131yla geli\u015ftirilerek pazarlama d\u00fcnyas\u0131na kazand\u0131r\u0131lan bir kavram. Pazarlamada 4P, \u00e7ok \u00f6nemli bir yere sahip.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlamada 4P Nedir? | Ne \u0130\u015fe Yarar? | Pazarlaman\u0131n 4P&#039;si\" \/>\n<meta property=\"og:description\" content=\"Pazarlamada 4P, Philip Kotler arac\u0131l\u0131\u011f\u0131yla geli\u015ftirilerek pazarlama d\u00fcnyas\u0131na kazand\u0131r\u0131lan bir kavram. 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Pazarlamada 4P, \u00e7ok \u00f6nemli bir yere sahip.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teknomanyak.com\/tr\/2020\/05\/22\/pazarlamada-4p-nedir-ne-ise-yarar\/","og_locale":"tr_TR","og_type":"article","og_title":"Pazarlamada 4P Nedir? | Ne \u0130\u015fe Yarar? | Pazarlaman\u0131n 4P'si","og_description":"Pazarlamada 4P, Philip Kotler arac\u0131l\u0131\u011f\u0131yla geli\u015ftirilerek pazarlama d\u00fcnyas\u0131na kazand\u0131r\u0131lan bir kavram. 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